Coca-Cola and the famous Parisian football club, PSG, have extended their contract for the next three seasons. Both players celebrate this extension with two bottles collector designed by artists from the street art. These are marketed today, October 21, 2015, just hours before the match PSG / Real.
To celebrate the extension of their contract for the next three seasons, Coca-Cola, official supplier of the club, and Paris Saint-Germain have designed two collector bottles. These have been designed by two artists from the street art: French Mambo and the Dutch Pieter Ceizer. The first, dressed in red, designed by Mambo, features iconicity of the city of Paris, while the second, in black, played on the club’s code, its stadium, its supporters, its players. Note that this is the first limited edition produced by Coca-Cola and PSG.
“The Pop Culture is the link between our company and the Parisian club. Creativity and offbeat tone are the watchwords of the activation of this partnership. It is in this spirit that we wanted to launch two edition collector bottles limited, “said Imad Benmoussa, president of Coca-Cola France. “We are delighted to continue our partnership with Coca-Cola and to include it in the long term. We share the same ambition to offer our fans an experience that is both fun and refreshing,” said, in turn Frederic Longuépée, deputy general manager of PSG.
These bottles Coca-Cola x PSG are marketed from October 21, solo boxes (bottle, glass) and duo (two bottles, two glasses, a presentation of the artist, a design printing) in a few selective places : the Galeries Lafayette Gourmet, Colette, and the distribution network of the Paris Saint-Germain. They are up for grabs on the site HappinessFC.konbini.com and social networks of the Parisian club.
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