Coca Cola ‘contour’ bottle celebrates its 100th birthday this year, and to celebrate Coke is opening a pop-up bar at 14 Greek Street, Soho, for three days from Thursday 19th – Saturday 21st March. Inside the bar will be themed around the year 1915, with historic Coca Cola artwork, period design, and entertainment.
“This week Coca-Cola kick off the celebrations for the 100th anniversary of their iconic Coca-Cola Contour Bottle at the Contour Anniversary Bar in Greek Street, Soho.
From Thursday 19th to Saturday 21st March, guests will transported to 1915 and the year that saw the birth of the Contour Bottle.
The iconic bottle was born from a design brief that called for “the packaging to be highly distinctive, recognised by touch alone and identifiable even when in the dark or shattered on the floor”.
Coca-Cola would love guests to join them at the Contour Anniversary Bar and step 100 years back in time to share a refreshing Coca-Cola in celebration of the Contour Bottle’s 100th Anniversary.
Visitors can find the specially created bar at 14 Greek Street, Soho complete with historic Coca-Cola artwork, period design and contemporary entertainment.”
The pop-up promises to transport visitors back to 1915, when the iconic glass bottle was designed. Inside, the bar will be decorated with historic artwork from the brand and feature a period interior design.
Coca-Cola will also be hosting live, contemporary entertainment at the venue on Greek Street, which will be open until 8pm for three days.
The London pop-up is part of a wider, global experiential campaign developed by the soft drinks giant. The High Museum of Art in Atlanta, USA, is currently hosting The Coca-Cola Bottle: An American Icon at 100, a four-part exhibit featuring more than 100 original bottle-inspired artworks.
Two separate touring art exhibitions entitled The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years will also aim to take consumers on a multi-sensory journey celebrating the glass shape. Visiting 15 counties in South America, the Middle East, Africa, Asia and Australasia, the tour will travel a total 62,000 miles throughout 2015.
Fans of the drink will enter the exhibition through a sensory tunnel, before screens visually transport them into the “effervescence of a freshly-opened Coca-Cola”. Consumers will be able to run their hands along a chilled Contour Wall to fully experience the texture of the iconic bottle.
The Perfect Serve theatrical experience will reveal contour bottles hidden in wall insets and a second set of lights will reveal bottle openers. Visitors will be encouraged to pop the cap of the drink, triggering the start of a video about its history.
Finally, guests will be guided into a gallery space inspired by the curves of the contour bottle.
To visit see the address below open until Thursday 2-8pm and Friday & Saturday 11-8pm
14 Greek Street, Soho, W1D 4DJ