After posting a sneaky video to try and get fans to work out who their new partnership designer was Diet Coke have now revealed that its JW Anderson.
JW Anderson will follow the footsteps of Jean Paul Gaultier, Karl Lagerfeld and Marc Jacobs. Jonathan Anderson only designs for his eponymous London-based label, but is also Creative Director at Spanish fashion house Loewe, is the next in line of a long history of Diet Coke collaborations with high profile fashion designers.
The exclusive collection will feature two limited-edition designer Diet Coke aluminum bottles, t-shirts, a tote bag and premium notebook. J.W.Anderson has taken inspiration from its signature knitwear prints and bold hyper-realistic photography, marking the first time Diet Coke has used photography on its designer bottles.
Big Thank you to Daniel Morris for allowing us to use his photo since he has these exciting products already.
The collection forms an exciting part of Diet Coke’s ‘Regret Nothing’ campaign, which aims to inspire and empower people to embrace their impulsive side.
Jonathan Anderson, the founding designer of London-based J.W.Anderson, embodies the regret nothing philosophy. Jonathan originally wanted to pursue a career in acting but, after discovering a love for stage costume, made the brave decision to turn his hand to fashion. He hasn’t looked back and J.W.Anderson has evolved into an internationally renowned and award-winning brand with accolades including multiple British Fashion Award wins.
Designer Jonathan Anderson said, “I view Diet Coke as a pop culture icon so I was excited to have the opportunity to put my stamp on ‘Regret Nothing’. You can expect something completely different with lots of cool surprises.”
A limited-edition collector’s box set, featuring J.W.Anderson’s Diet Coke bottles and notebook will be available exclusively, while stocks last from 17 August in Harvey Nichols stores across the country. Fans will also have the opportunity to bag a piece of the collection on Diet Coke social media channels from the beginning of August.
To get the latest on the collaboration, visit facebook.com/DietCoke or follow @DietCokeGB and join the conversation using #DietCokeJWA.